Buy Cheap The Impending World Energy Mess
The Impending World Energy Mess will help educate readers about the realities of energy in general and oil in particular.
The reader will be able to cut through the smokescreens that various self interests have, and are, promulgating and understand that there are a number of credible studies that clearly demonstrate that world oil production is close to going into decline, which will create long-term world oil shortages.
The huge economic impacts associated with impending oil shortages are brought into sober, balanced perspective and readers are given tools to minimize the impending negative impacts on their personal lives.
Finally, The Impending World Energy Mess provides a balanced discussion of the strengths and weaknesses of a number of electric power production technologies, and in particular, the inherent weaknesses in solar and renewable technologies.
The Impending World Energy Mess provides a practical basis for understanding and personal action.
Included in this book is a special Foreword from Dr James Schlesinger - First US Secretary of Energy, Director of Central Intelligence, Secretary of Defense and Chairman of the Atomic Energy Commission........
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Sunday, January 15, 2012
the impending world energy mess
the real wealth of nations: creating a caring economics (bk currents (hardcover))
Buy Cheap The Real Wealth of Nations: Creating a Caring Economics (BK Currents (Hardcover))
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Technical Details
See more technical detailswhy johnny can\'t brand: rediscovering the lost art of the big idea
Buy Cheap Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea
“There’s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself—or competitors and customers will do it for you. And we promise, you won’t like the tagline.â€
A few years back, a shocking best seller called Why Johnny Can’t Read woke up the education establishment and revived the lost art of phonics. Now, Why Johnny Can’t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea.
According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all—handing what some call an “unfair†advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can’t Brand.
Schley and Nichols—who have more than twenty-five years of experience working with global giants as well as small, spunky, start-ups—present an in-your-face, no-nonsense guide to what real branding and communicating is all about.
The secret is uncovering and focusing on the Dominant Selling Idea—the one unifying idea at the center of every brand—before you charge ahead with advertising or anything else. The Dominant Selling Idea (DSI) is “the thing you do that’s superlative, important and believable, made memorable and tangible—the difference that makes people want to buy you.†It automatically puts you in a category of one.
In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain:
1.Why real branding is the opposite of what you think
2. How positioning turns your brand asset from fool’s gold to real gold
3. Why Harvard and Stanford MBAs are the last to get it (but fear not—they can learn this too)
4. How to find your Big Idea in about eight weeks—then keep it...
and so much more.
Why Johnny Can’t Brand clears away the morass we thought was branding, just when we need it most. In a world with 300 million messages whizzing by every second, it gives us the ultimate ad- vantage—an inspiring, power-packed return to the secret of the idea centered brand.
—From the cover of the first edition
.......
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Technical Details
See more technical detailscleveland: a metropolitan reader
Buy Cheap Cleveland: A Metropolitan Reader
After enjoying exceptional growth at the turn of the last century, Cleveland's fortunes, like that of many metropolitan centers, have sharply declined. How much of this change is due to characteristics of growth and development, the outmigration of population and investment' technological advances, and the changing racial composition of the population? On the eve of its bicentennial, Cleveland serves as a paradigm of American urbanization by providing lessons regarding urban America, our communities, and ourselves. Cleveland, A Metropolitan Reader emphasizes the political economy, social development, and history of Cleveland from 1796 to the present. One of the oldest communities in the United States, it is constantly remaking itself-serving as a model of innovative transformation for other industrial cities. The contributors to this volume, many of whom are contemporary urban scholars, address current issues through an interdisciplinary collection of essays. Also included are commentaries written by the leaders of Cleveland-those now actively working to transform the city. Although each has its own topic, all the essays examine ways in which technological restructuring and social relationships interact to generate a distinctively American set of urban problems. The authors of these essays do not necessarily agree on the nature of Cleveland's problems or on appropriate solutions, but together they provide a broad perspective on the reality of a great city's growth, decline, and reinvention. An ideal book for introductory urban studies courses, Cleveland, A Metropolitan Reader will be of interest to scholars of urban studies, urban planning, history, and politics as well as to those generally interested in Cleveland, the Midwest, and the broad range of challenges facing most American cities as we enter the 21st century. .......
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Technical Details
See more technical detailsregional and urban gis: a decision support approach
Buy Cheap Regional and Urban GIS: A Decision Support Approach
This unique text shows students and professionals how geographic information systems (GIS) can guide decision making about complex community and environmental problems. The authors’ step-by-step introduction to GIS-based decision analysis methods and techniques covers important urban and regional issues (land, transportation, and water resource management) and decision processes (planning, improvement programming, and implementation). Real-world case studies demonstrate how GIS-based decision support works in a variety of contexts, with a special focus on community and regional sustainability management. Ideal for course use, the book reinforces key concepts with end-of-chapter review questions; illustrations include 18 color plates.
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Technical Details
See more technical detailsthe coke machine: the dirty truth behind the world\'s favorite soft drink
Buy Cheap The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.
Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
• Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads
• How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools
• The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated
• That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia
A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
COKE is a registered trademark of The Coca-Cola Company.
This book is not authorized by or endorsed by The Coca-Cola Company........
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Technical Details
- ISBN13: 9781583334065- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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why johnny can\'t brand: rediscovering the lost art of the big idea
Buy Cheap Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea
“There’s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself—or competitors and customers will do it for you. And we promise, you won’t like the tagline.â€
A few years back, a shocking best seller called Why Johnny Can’t Read woke up the education establishment and revived the lost art of phonics. Now, Why Johnny Can’t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea.
According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all—handing what some call an “unfair†advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can’t Brand.
Schley and Nichols—who have more than twenty-five years of experience working with global giants as well as small, spunky, start-ups—present an in-your-face, no-nonsense guide to what real branding and communicating is all about.
The secret is uncovering and focusing on the Dominant Selling Idea—the one unifying idea at the center of every brand—before you charge ahead with advertising or anything else. The Dominant Selling Idea (DSI) is “the thing you do that’s superlative, important and believable, made memorable and tangible—the difference that makes people want to buy you.†It automatically puts you in a category of one.
In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain:
1.Why real branding is the opposite of what you think
2. How positioning turns your brand asset from fool’s gold to real gold
3. Why Harvard and Stanford MBAs are the last to get it (but fear not—they can learn this too)
4. How to find your Big Idea in about eight weeks—then keep it...
and so much more.
Why Johnny Can’t Brand clears away the morass we thought was branding, just when we need it most. In a world with 300 million messages whizzing by every second, it gives us the ultimate ad- vantage—an inspiring, power-packed return to the secret of the idea centered brand.
—From the cover of the first edition
.......
Readmore