strategy for sustainability: a business manifesto

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This is the definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

In Strategy for Sustainability, Adam Werbach shows us how sustainability moves beyond compliance-oriented green initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy. Gene Kahn, VP, Global Sustainability Officer, General Mills, Inc.

By applying the laws of nature to the laws of business, Werbach provides a trail map that any enterprise or entrepreneur can follow to become a surer, more nimble traveler as our economy enters unchartered terrain. Seth Goldman, Cofounder and TEA-EO, Honest Tea

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