Buy Cheap Capital (Complete) (With Active Table of Contents)
In Capital: Critique of Political Economy (1867), Karl Marx proposes that the motivating force of capitalism is in the exploitation of labour, whose unpaid work is the ultimate source of profit and surplus value. The employer can claim right to the profits (new output value), because he or she owns the productive capital assets (means of production), which are legally protected by the State through property rights. In producing capital (money) rather than commodities (goods and services), the workers continually reproduce the economic conditions by which they labour. Capital proposes an explanation of the “laws of motion†of the capitalist economic system, from its origins to its future, by describing the dynamics of the accumulation of capital, the growth of wage labour, the transformation of the workplace, the concentration of capital, commercial competition, the banking system, the decline of the profit rate, land-rents, et cetera.
The critique of the political economy of capitalism proposes that:
The commodity is the foundational “cell-form†(trade unit) of a capitalist society, which has commercial value for the owner of the means of production. Moreover, because commerce, as a human activity, implied no morality beyond that required to buy and sell goods and services, the growth of the market system made discrete entities of the economic, the moral, and the legal spheres of human activity in society; hence, subjective moral value is separate from objective economic value. Subsequently, political economy — the just distribution of wealth and “political arithmetick†about taxes — became three discrete fields of human activity: Economics, Law, and Ethics, politics and economics divorced.
“The economic formation of society [is] a process of natural history", thus it is possible for a political economist to objectively study the scientific laws of capitalism, given that its expansion of the market system of commerce had objectified human economic relations; the use of money (cash nexus) voided religious and political illusions about its economic value, and replaced them with commodity fetishism, the belief that an object (commodity) has inherent economic value. Because societal economic formation is an historical process, no one person could control or direct it, thereby creating a global complex of social connections among capitalists; thus, the economic formation (individual commerce) of a society precedes the human administration of an economy (organised commerce).
The structural contradictions of a capitalist economy, the gegensätzliche Bewegung, describe the contradictory movement originating from the two-fold character of labour; not the class struggle between labour and capital, the wage labourer and the owner of the means of production. These capitalist economy contradictions operate “behind the backs†of the capitalists and the workers, as a result of their activities, and yet remain beyond their perceptions as men and women and as social classes.
The economic crises (recession, depression, etc.) that are rooted in the contradictory character of the economic value of the commodity (cell-unit) of a capitalist society, are the conditions that propitiate proletarian revolution; which the Communist Manifesto (1848) collectively identified as a weapon, forged by the capitalists, which the working class “turned against the bourgeoisie, itselfâ€.
In a capitalist economy, technological improvement and its consequent increased production augment the amount of material wealth (use value) in society, whilst simultaneously diminishing the economic value of the same wealth, thereby diminishing the rate of profit — a paradox characteristic of economic crisis in a capitalist economy; “poverty in the midst of plenty†consequent to over-production and under-consumption........
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Sunday, January 15, 2012
capital (complete) (with active table of contents)
capital (complete) (with active table of contents)
Buy Cheap Capital (Complete) (With Active Table of Contents)
In Capital: Critique of Political Economy (1867), Karl Marx proposes that the motivating force of capitalism is in the exploitation of labour, whose unpaid work is the ultimate source of profit and surplus value. The employer can claim right to the profits (new output value), because he or she owns the productive capital assets (means of production), which are legally protected by the State through property rights. In producing capital (money) rather than commodities (goods and services), the workers continually reproduce the economic conditions by which they labour. Capital proposes an explanation of the “laws of motion†of the capitalist economic system, from its origins to its future, by describing the dynamics of the accumulation of capital, the growth of wage labour, the transformation of the workplace, the concentration of capital, commercial competition, the banking system, the decline of the profit rate, land-rents, et cetera.
The critique of the political economy of capitalism proposes that:
The commodity is the foundational “cell-form†(trade unit) of a capitalist society, which has commercial value for the owner of the means of production. Moreover, because commerce, as a human activity, implied no morality beyond that required to buy and sell goods and services, the growth of the market system made discrete entities of the economic, the moral, and the legal spheres of human activity in society; hence, subjective moral value is separate from objective economic value. Subsequently, political economy — the just distribution of wealth and “political arithmetick†about taxes — became three discrete fields of human activity: Economics, Law, and Ethics, politics and economics divorced.
“The economic formation of society [is] a process of natural history", thus it is possible for a political economist to objectively study the scientific laws of capitalism, given that its expansion of the market system of commerce had objectified human economic relations; the use of money (cash nexus) voided religious and political illusions about its economic value, and replaced them with commodity fetishism, the belief that an object (commodity) has inherent economic value. Because societal economic formation is an historical process, no one person could control or direct it, thereby creating a global complex of social connections among capitalists; thus, the economic formation (individual commerce) of a society precedes the human administration of an economy (organised commerce).
The structural contradictions of a capitalist economy, the gegensätzliche Bewegung, describe the contradictory movement originating from the two-fold character of labour; not the class struggle between labour and capital, the wage labourer and the owner of the means of production. These capitalist economy contradictions operate “behind the backs†of the capitalists and the workers, as a result of their activities, and yet remain beyond their perceptions as men and women and as social classes.
The economic crises (recession, depression, etc.) that are rooted in the contradictory character of the economic value of the commodity (cell-unit) of a capitalist society, are the conditions that propitiate proletarian revolution; which the Communist Manifesto (1848) collectively identified as a weapon, forged by the capitalists, which the working class “turned against the bourgeoisie, itselfâ€.
In a capitalist economy, technological improvement and its consequent increased production augment the amount of material wealth (use value) in society, whilst simultaneously diminishing the economic value of the same wealth, thereby diminishing the rate of profit — a paradox characteristic of economic crisis in a capitalist economy; “poverty in the midst of plenty†consequent to over-production and under-consumption........
Readmore
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my life in advertising (with active table of contents)
Buy Cheap My Life in Advertising (with active table of contents)
This autobiography details the life of advertising genius Claude C. Hopkins and author of the classic “Scientific Advertisingâ€. This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, “My Life in Advertising†is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.
Claude C. Hopkins is cited by many advertising and marketing personalities such as Eben Pagan aka David DeAngelo, David Ogilvy, and Jay Abraham.
.......
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See more technical detailsscientific advertising (with active table of contents)
Buy Cheap Scientific Advertising (with Active Table of Contents)
Kindle Description:
"Scientific Advertising" was written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.
In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
About the Author:
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.
To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.
His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932........
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See more technical detailsSaturday, January 14, 2012
scientific advertising (with active table of contents)
Buy Cheap Scientific Advertising (with Active Table of Contents)
Kindle Description:
"Scientific Advertising" was written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.
In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
About the Author:
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.
To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.
His classic book, "Scientific Advertising," was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. He died in 1932........
Readmore