consumer economics: the consumer in our society

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From the Foreword: Consumer Economics: The Consumer in Our Society is a big-picture book providing background that readers need to make important economic decisions in their daily lives. But it also goes beyond the big picture to deal with the essential particulars of these decisions . . . The nitty gritty. It does this with full attention to substance as well as style.--Monroe Friedman, Emeritus Professor of Psychology, Eastern Michigan University Consumer Economics: The Consumer in Our Society identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and the world. Readers will learn how the marketplace works to serve consumers, and they will also learn how it can work to disserve and even defraud consumers. This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. The fifteenth edition of this classic has been updated to reflect changing times and recent events while maintaining focus on long-term trends and issues; includes new and updated consumer websites; and offers new, more realistic case studies that reflect current concerns--all the while retaining its reader-friendly design and affordability.

The book's significant features include the following:

Key Concepts and Learning Objectives; in each chapter help readers evaluate whether the essence of the material has been understood.

Boldfaced Key Terms, marginal definitions, and a book-end Glossary are there for easy reference.

FYI, Tips, and Q&A are brief capsules of information set apart for reader consideration and discussion.

Case stories are humorous narratives on relevant topics, followed by thought-provoking questions.

The recurring feature There Oughta Be a Law . . . covers key consumer legislation.

Chapter-end Summaries, Review and Discussion Questions, and Exploring Personal Values: Projects help readers in reviewing chapter material........
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the consumer society (frontier issues in economic thought)

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The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not neccessarily lead to greater satisfaction, security or well-being, even for affluent consumers. This text provides brief summaries of the most important and influential writings on the environmental, moral and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: scope and definition; consumption in the affluent society; family, gender and socialization; the history of consumerism; foundations of economic theory; perpetuating consumer culture - media, advertising and wants creation; consumption and the environment; globalization and consumer culture; and visions of an alternative. This book is the second volume in the "Frontier Issues in Economic Thought" series, which provides surveys of the most significant writings in emergent areas of economics. The series brings together economists, sociologists, psychologists and philosphers to develop analyses that challenge and enrich the dominant neoclassical paradigm........
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the consumer society (frontier issues in economic thought)

Buy Cheap The Consumer Society (Frontier Issues in Economic Thought)


The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not neccessarily lead to greater satisfaction, security or well-being, even for affluent consumers. This text provides brief summaries of the most important and influential writings on the environmental, moral and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: scope and definition; consumption in the affluent society; family, gender and socialization; the history of consumerism; foundations of economic theory; perpetuating consumer culture - media, advertising and wants creation; consumption and the environment; globalization and consumer culture; and visions of an alternative. This book is the second volume in the "Frontier Issues in Economic Thought" series, which provides surveys of the most significant writings in emergent areas of economics. The series brings together economists, sociologists, psychologists and philosphers to develop analyses that challenge and enrich the dominant neoclassical paradigm........
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ads, fads, and consumer culture: advertising\'s impact on american character and society

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Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh '1984' commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography........
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