differentiate or die: survival in our era of killer competition

Buy Cheap Differentiate or Die: Survival in Our Era of Killer Competition


A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world........
Readmore

Technical Details

See more technical details

new deal or raw deal?: how fdr\'s economic legacy has damaged america

Buy Cheap New Deal or Raw Deal?: How FDR's Economic Legacy Has Damaged America


A sharply critical new look at Franklin D. Roosevelt's presidency reveals government policies that hindered economic recovery from the Great Depression -- and are still hurting America today.

In this shocking and groundbreaking new book, economic historian Burton W. Folsom exposes the idyllic legend of Franklin D. Roosevelt as a myth of epic proportions. With questionable moral character and a vendetta against the business elite, Roosevelt created New Deal programs marked by inconsistent planning, wasteful spending, and opportunity for political gain -- ultimately elevating public opinion of his administration but falling flat in achieving the economic revitalization that America so desperately needed from the Great Depression. Folsom takes a critical, revisionist look at Roosevelt's presidency, his economic policies, and his personal life.

Elected in 1932 on a buoyant tide of promises to balance the increasingly uncontrollable national budget and reduce the catastrophic unemployment rate, the charismatic thirty-second president not only neglected to pursue those goals, he made dramatic changes to federal programming that directly contradicted his campaign promises. Price fixing, court packing, regressive taxes, and patronism were all hidden inside the alphabet soup of his popular New Deal, putting a financial strain on the already suffering lower classes and discouraging the upper classes from taking business risks that potentially could have jostled national cash flow from dormancy. Many government programs that are widely used today have their seeds in the New Deal. Farm subsidies, minimum wage, and welfare, among others, all stifle economic growth -- encouraging decreased productivity and exacerbating unemployment.

Roosevelt's imperious approach to the presidency changed American politics forever, and as he manipulated public opinion, American citizens became unwitting accomplices to the stilted economic growth of the 1930s. More than sixty years after FDR died in office, we still struggle with the damaging repercussions of his legacy........
Readmore

Technical Details

- ISBN13: 9781416592372
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
See more technical details

kiss, bow, or shake hands (the bestselling guide to doing business in more than 60 countries)

Buy Cheap Kiss, Bow, or Shake Hands (The Bestselling Guide to Doing Business in More than 60 Countries)


More than a decade after establishing itself as the number-one book on international business etiquette, "Kiss, Bow, or Shake Hands" has been fully revised to reflect the profound global transformation that has occurred since its debut. In this new edition, author Terri Morrison - the leading expert in this field - has included: comprehensive updates for each of the book's 60-plus country chapters; several brand-new sections, including Cultural IQ tests, "Know Before You Go" tips and alerts on international security; and additional chapters on Austria, Belize, Ireland, South Africa, Vietnam and the Vatican. The most comprehensive, authoritative text of its kind, the first edition of this invaluable reference guide has won a following among high-ranking military officials, influential corporate executives and business school professors alike. This new edition, with its wealth of revised material and discussions of current hot topics, is proof that such a classic only gets better with time........
Readmore

Technical Details

- ISBN13: 9781593373689
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
See more technical details