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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; The Logic of Product-Line Extensions, Perspectives from the Editors; Can This Brand Be Saved by Regina Fazio Maruca; and Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

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harvard business review on brand management (harvard business review paperback series)

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With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; The Logic of Product-Line Extensions, Perspectives from the Editors; Can This Brand Be Saved by Regina Fazio Maruca; and Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

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America's Best CPA Review Since 1971. These comprehensive textbooks are the perfect tool to study for the Uniform Certified Public Accountant (CPA) Exam and are the resources you will refer to over and over again for exam tips, techniques, strategies and, of course, answers. Our 4-volume textbook series provides comprehensive coverage of all exam topics and includes a free simulations CD-ROM to practice simulation questions in a format that will help prepare you for the actual exam. Available separately or in a 4-volume set, our textbooks will enable you to achieve maximum preparedness to sit for the CPA exam.

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- Tips, techniques and strategies on how to prepare for the CPA Exam, including a Getting Started section that provides a recommended weekly training plan.
- Coverage of all exam changes, the very latest AICPA, FASB, GASB and ISB pronouncements and all significant ARBs, APBs, SASs, SSARs, SFACs and FASB materials
- Thousands of review questions with correct and incorrect answer explanations not available from the AICPA

What's Included:
- A diagnostic exam to determine your strengths and weaknesses and direct your studies and a practice exam to test your exam preparedness
- Our exclusive Solutions Approach to problem solving that shows you how to answer questions for maximum points from the graders
- A special appendix containing answer-writing tips that will boost your scores
- Instructions on how to obtain a FREE Simulations CD-ROM so you can practice Simulations questions just as they appear on the computer-based exam
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Bisk CPA Review is the only CPA review texts developed by full-time experts.

Publisher and Editor-in-Chief NATHAN M. BISK, JD, CPA (FL) is both an attorney and a CPA in the State of Florida. His background includes public accounting experience at both Ernst & Young and Arthur Andersen & Co. Mr. Bisk has written and taught CPA Review, accounting, auditing, taxation, and business law programs since 1970.

Contributing Editor ROBERT L. MONETTE, JD, CPA (PA) is a specialist in continuing professional education and nationally recognized as an expert on the CPA exam. His background includes experience in statistical sampling, EDP auditing, financial statement analysis and taxation. Mr. Monette has also taught CPA Review in Boston, New York, and New Jersey, where he has helped tens of thousands of candidates become CPAs.

Contributing Editor PAUL MUNTER, PhD, CPA (CO), is a Partner in the New York office of KPMG, LLP. He has extensively published articles on financial accounting and auditing matters in journals such as the Journal of Accountancy, CPA Journal, Management Accounting, Accounting Review, Today's CPA, and Practical Accountant. Dr. Munter also teaches CPE courses for accountants in public accounting and industry.

Consulting Editor DONALD C. ALEXANDER, LL.B., LL.D., is a Partner with the law firm of Akin, Gump, Strauss, Hauer and Feld. He has served as Commissioner of the Internal Revenue Service, is the former Director of the United States Chamber of Commerce, and is the former Chair of the Commissioner s Exempt Organizations Advisory Group, and is a nationally recognized author of more than 30 articles on federal tax subjects.

Other Consulting Editors:
MORTIMER M. CAPLIN, LL.B., J.S.D., LL.D.
RICHARD M. FELDHEIM, M.B.A., J.D., LL.M., C.P.A.
WILLIAM J. MEURER, CPA
THOMAS A. RATCLIFFE, PhD, CPA
C. WILLIAM THOMAS, M.B.A., Ph.D., C.P.A........
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America's Best CPA Review Since 1971. These comprehensive textbooks are the perfect tool to study for the Uniform Certified Public Accountant (CPA) Exam and are the resources you will refer to over and over again for exam tips, techniques, strategies and, of course, answers. Our 4-volume textbook series provides comprehensive coverage of all exam topics and includes a free simulations CD-ROM to practice simulation questions in a format that will help prepare you for the actual exam. Available separately or in a 4-volume set, our textbooks will enable you to achieve maximum preparedness to sit for the CPA exam.

Features:
- Tips, techniques and strategies on how to prepare for the CPA Exam, including a Getting Started section that provides a recommended weekly training plan.
- Coverage of all exam changes, the very latest AICPA, FASB, GASB and ISB pronouncements and all significant ARBs, APBs, SASs, SSARs, SFACs and FASB materials
- Thousands of review questions with correct and incorrect answer explanations not available from the AICPA

What's Included:
- A diagnostic exam to determine your strengths and weaknesses and direct your studies and a practice exam to test your exam preparedness
- Our exclusive Solutions Approach to problem solving that shows you how to answer questions for maximum points from the graders
- A special appendix containing answer-writing tips that will boost your scores
- Instructions on how to obtain a FREE Simulations CD-ROM so you can practice Simulations questions just as they appear on the computer-based exam
- Much more!

Bisk CPA Review is the only CPA review texts developed by full-time experts.

Publisher and Editor-in-Chief NATHAN M. BISK, JD, CPA (FL) is both an attorney and a CPA in the State of Florida. His background includes public accounting experience at both Ernst & Young and Arthur Andersen & Co. Mr. Bisk has written and taught CPA Review, accounting, auditing, taxation, and business law programs since 1970.

Contributing Editor ROBERT L. MONETTE, JD, CPA (PA) is a specialist in continuing professional education and nationally recognized as an expert on the CPA exam. His background includes experience in statistical sampling, EDP auditing, financial statement analysis and taxation. Mr. Monette has also taught CPA Review in Boston, New York, and New Jersey, where he has helped tens of thousands of candidates become CPAs.

Contributing Editor PAUL MUNTER, PhD, CPA (CO), is a Partner in the New York office of KPMG, LLP. He has extensively published articles on financial accounting and auditing matters in journals such as the Journal of Accountancy, CPA Journal, Management Accounting, Accounting Review, Today's CPA, and Practical Accountant. Dr. Munter also teaches CPE courses for accountants in public accounting and industry.

Consulting Editor DONALD C. ALEXANDER, LL.B., LL.D., is a Partner with the law firm of Akin, Gump, Strauss, Hauer and Feld. He has served as Commissioner of the Internal Revenue Service, is the former Director of the United States Chamber of Commerce, and is the former Chair of the Commissioner s Exempt Organizations Advisory Group, and is a nationally recognized author of more than 30 articles on federal tax subjects.

Other Consulting Editors:
MORTIMER M. CAPLIN, LL.B., J.S.D., LL.D.
RICHARD M. FELDHEIM, M.B.A., J.D., LL.M., C.P.A.
WILLIAM J. MEURER, CPA
THOMAS A. RATCLIFFE, PhD, CPA
C. WILLIAM THOMAS, M.B.A., Ph.D., C.P.A........
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America's Best CPA Review Since 1971. These comprehensive textbooks are the perfect tool to study for the Uniform Certified Public Accountant (CPA) Exam and are the resources you will refer to over and over again for exam tips, techniques, strategies and, of course, answers. Our 4-volume textbook series provides comprehensive coverage of all exam topics and includes a free simulations CD-ROM to practice simulation questions in a format that will help prepare you for the actual exam. Available separately or in a 4-volume set, our textbooks will enable you to achieve maximum preparedness to sit for the CPA exam.

Features:
- Tips, techniques and strategies on how to prepare for the CPA Exam, including a Getting Started section that provides a recommended weekly training plan.
- Coverage of all exam changes, the very latest AICPA, FASB, GASB and ISB pronouncements and all significant ARBs, APBs, SASs, SSARs, SFACs and FASB materials
- Thousands of review questions with correct and incorrect answer explanations not available from the AICPA

What's Included:
- A diagnostic exam to determine your strengths and weaknesses and direct your studies and a practice exam to test your exam preparedness
- Our exclusive Solutions Approach to problem solving that shows you how to answer questions for maximum points from the graders
- A special appendix containing answer-writing tips that will boost your scores
- Instructions on how to obtain a FREE Simulations CD-ROM so you can practice Simulations questions just as they appear on the computer-based exam
- Much more!

Bisk CPA Review is the only CPA review texts developed by full-time experts.

Publisher and Editor-in-Chief NATHAN M. BISK, JD, CPA (FL) is both an attorney and a CPA in the State of Florida. His background includes public accounting experience at both Ernst & Young and Arthur Andersen & Co. Mr. Bisk has written and taught CPA Review, accounting, auditing, taxation, and business law programs since 1970.

Contributing Editor ROBERT L. MONETTE, JD, CPA (PA) is a specialist in continuing professional education and nationally recognized as an expert on the CPA exam. His background includes experience in statistical sampling, EDP auditing, financial statement analysis and taxation. Mr. Monette has also taught CPA Review in Boston, New York, and New Jersey, where he has helped tens of thousands of candidates become CPAs.

Contributing Editor PAUL MUNTER, PhD, CPA (CO), is a Partner in the New York office of KPMG, LLP. He has extensively published articles on financial accounting and auditing matters in journals such as the Journal of Accountancy, CPA Journal, Management Accounting, Accounting Review, Today's CPA, and Practical Accountant. Dr. Munter also teaches CPE courses for accountants in public accounting and industry.

Consulting Editor DONALD C. ALEXANDER, LL.B., LL.D., is a Partner with the law firm of Akin, Gump, Strauss, Hauer and Feld. He has served as Commissioner of the Internal Revenue Service, is the former Director of the United States Chamber of Commerce, and is the former Chair of the Commissioner s Exempt Organizations Advisory Group, and is a nationally recognized author of more than 30 articles on federal tax subjects.

Other Consulting Editors:
MORTIMER M. CAPLIN, LL.B., J.S.D., LL.D.
RICHARD M. FELDHEIM, M.B.A., J.D., LL.M., C.P.A.
WILLIAM J. MEURER, CPA
THOMAS A. RATCLIFFE, PhD, CPA
C. WILLIAM THOMAS, M.B.A., Ph.D., C.P.A........

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America's Best CPA Review Since 1971. These comprehensive textbooks are the perfect tool to study for the Uniform Certified Public Accountant (CPA) Exam and are the resources you will refer to over and over again for exam tips, techniques, strategies and, of course, answers. Our 4-volume textbook series provides comprehensive coverage of all exam topics and includes a free simulations CD-ROM to practice simulation questions in a format that will help prepare you for the actual exam. Available separately or in a 4-volume set, our textbooks will enable you to achieve maximum preparedness to sit for the CPA exam.

Features:
- Tips, techniques and strategies on how to prepare for the CPA Exam, including a Getting Started section that provides a recommended weekly training plan.
- Coverage of all exam changes, the very latest AICPA, FASB, GASB and ISB pronouncements and all significant ARBs, APBs, SASs, SSARs, SFACs and FASB materials
- Thousands of review questions with correct and incorrect answer explanations not available from the AICPA

What's Included:
- A diagnostic exam to determine your strengths and weaknesses and direct your studies and a practice exam to test your exam preparedness
- Our exclusive Solutions Approach to problem solving that shows you how to answer questions for maximum points from the graders
- A special appendix containing answer-writing tips that will boost your scores
- Instructions on how to obtain a FREE Simulations CD-ROM so you can practice Simulations questions just as they appear on the computer-based exam
- Much more!

Bisk CPA Review is the only CPA review texts developed by full-time experts.

Publisher and Editor-in-Chief NATHAN M. BISK, JD, CPA (FL) is both an attorney and a CPA in the State of Florida. His background includes public accounting experience at both Ernst & Young and Arthur Andersen & Co. Mr. Bisk has written and taught CPA Review, accounting, auditing, taxation, and business law programs since 1970.

Contributing Editor ROBERT L. MONETTE, JD, CPA (PA) is a specialist in continuing professional education and nationally recognized as an expert on the CPA exam. His background includes experience in statistical sampling, EDP auditing, financial statement analysis and taxation. Mr. Monette has also taught CPA Review in Boston, New York, and New Jersey, where he has helped tens of thousands of candidates become CPAs.

Contributing Editor PAUL MUNTER, PhD, CPA (CO), is a Partner in the New York office of KPMG, LLP. He has extensively published articles on financial accounting and auditing matters in journals such as the Journal of Accountancy, CPA Journal, Management Accounting, Accounting Review, Today's CPA, and Practical Accountant. Dr. Munter also teaches CPE courses for accountants in public accounting and industry.

Consulting Editor DONALD C. ALEXANDER, LL.B., LL.D., is a Partner with the law firm of Akin, Gump, Strauss, Hauer and Feld. He has served as Commissioner of the Internal Revenue Service, is the former Director of the United States Chamber of Commerce, and is the former Chair of the Commissioner s Exempt Organizations Advisory Group, and is a nationally recognized author of more than 30 articles on federal tax subjects.

Other Consulting Editors:
MORTIMER M. CAPLIN, LL.B., J.S.D., LL.D.
RICHARD M. FELDHEIM, M.B.A., J.D., LL.M., C.P.A.
WILLIAM J. MEURER, CPA
THOMAS A. RATCLIFFE, PhD, CPA
C. WILLIAM THOMAS, M.B.A., Ph.D., C.P.A........
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America's Best CPA Review Since 1971. These comprehensive textbooks are the perfect tool to study for the Uniform Certified Public Accountant (CPA) Exam and are the resources you will refer to over and over again for exam tips, techniques, strategies and, of course, answers. Our 4-volume textbook series provides comprehensive coverage of all exam topics and includes a free simulations CD-ROM to practice simulation questions in a format that will help prepare you for the actual exam. Available separately or in a 4-volume set, our textbooks will enable you to achieve maximum preparedness to sit for the CPA exam.

Features:
- Tips, techniques and strategies on how to prepare for the CPA Exam, including a Getting Started section that provides a recommended weekly training plan.
- Coverage of all exam changes, the very latest AICPA, FASB, GASB and ISB pronouncements and all significant ARBs, APBs, SASs, SSARs, SFACs and FASB materials
- Thousands of review questions with correct and incorrect answer explanations not available from the AICPA

What's Included:
- A diagnostic exam to determine your strengths and weaknesses and direct your studies and a practice exam to test your exam preparedness
- Our exclusive Solutions Approach to problem solving that shows you how to answer questions for maximum points from the graders
- A special appendix containing answer-writing tips that will boost your scores
- Instructions on how to obtain a FREE Simulations CD-ROM so you can practice Simulations questions just as they appear on the computer-based exam
- Much more!

Bisk CPA Review is the only CPA review texts developed by full-time experts.

Publisher and Editor-in-Chief NATHAN M. BISK, JD, CPA (FL) is both an attorney and a CPA in the State of Florida. His background includes public accounting experience at both Ernst & Young and Arthur Andersen & Co. Mr. Bisk has written and taught CPA Review, accounting, auditing, taxation, and business law programs since 1970.

Contributing Editor ROBERT L. MONETTE, JD, CPA (PA) is a specialist in continuing professional education and nationally recognized as an expert on the CPA exam. His background includes experience in statistical sampling, EDP auditing, financial statement analysis and taxation. Mr. Monette has also taught CPA Review in Boston, New York, and New Jersey, where he has helped tens of thousands of candidates become CPAs.

Contributing Editor PAUL MUNTER, PhD, CPA (CO), is a Partner in the New York office of KPMG, LLP. He has extensively published articles on financial accounting and auditing matters in journals such as the Journal of Accountancy, CPA Journal, Management Accounting, Accounting Review, Today's CPA, and Practical Accountant. Dr. Munter also teaches CPE courses for accountants in public accounting and industry.

Consulting Editor DONALD C. ALEXANDER, LL.B., LL.D., is a Partner with the law firm of Akin, Gump, Strauss, Hauer and Feld. He has served as Commissioner of the Internal Revenue Service, is the former Director of the United States Chamber of Commerce, and is the former Chair of the Commissioner s Exempt Organizations Advisory Group, and is a nationally recognized author of more than 30 articles on federal tax subjects.

Other Consulting Editors:
MORTIMER M. CAPLIN, LL.B., J.S.D., LL.D.
RICHARD M. FELDHEIM, M.B.A., J.D., LL.M., C.P.A.
WILLIAM J. MEURER, CPA
THOMAS A. RATCLIFFE, PhD, CPA
C. WILLIAM THOMAS, M.B.A., Ph.D., C.P.A........
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Everything today's CPA candidates need to pass the CPA Exam

Published annually, this comprehensive four-volume paperback reviews all four parts of the CPA exam. Many of the questions are taken directly from previous CPA exams. With 3,800 multiple-choice questions, these study guides provide all the information candidates need to master in order to pass the computerized Uniform CPA Examination. Its unique modular format helps you zero in on those areas that need more attention and organize your study program.

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• Contains all current AICPA content requirements in auditing and attestation; business environment and concepts; financial accounting and reporting; and regulation
• Unique modular format—helps candidates zero in on areas that need work, organize their study program, and concentrate their efforts
• Comprehensive questions—over 3,800 multiple-choice questions and their solutions in the four volumes
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• Other titles by Whittington: Audit Sampling: An Introduction, Fifth Edition

Wiley CPA Exam Review 2012 arms test-takers with detailed outlines, study guidelines, and skill-building problems to help candidates identify, focus on, and master the specific topics that need the most work........
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