the sweet spot: how australia made its own luck - and could now throw it all away

Buy Cheap The Sweet Spot: How Australia Made Its Own Luck - And Could Now Throw It All Away


"A compelling and tantalising read. Australians as shrinking violets who can’t embrace their own cleverness.” – Kerry O'Brien

Australians now officially have the best living conditions in the world. Our country is both fair and free – and the only developed nation to have avoided a recession in the past twenty years. So how did it happen and why don’t we care?

In The Sweet Spot Peter Hartcher takes readers on a vastly entertaining and thought-provoking tour through Australian politics and history. He shows how a convict colony could have become a banana republic but didn’t, how Australia came through the global financial crisis – it wasn’t just the mining boom – and how we could now throw our success away if we don’t recognise our strengths and demand true leadership of our politicians........
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hitting the sweet spot: how consumer insights can inspire better marketing and advertising

Buy Cheap Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


This book will help you and your business move from information to insight to inspiration........

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