global marketing and advertising: understanding cultural paradoxes

Buy Cheap Global Marketing and Advertising: Understanding Cultural Paradoxes

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.

New and Continuing Features

• Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior
• Helps companies define cross cultural segments to better target consumers across cultures
• Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy
• Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications
• Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions

Instructor Resources on a password-protected Web site at www.sagepub.com/demooij3instr, includes discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and film clips available to qualified instructors by contacting SAGE Customer Care at 1-800-818-SAGE (7243) between 6 a.m. and 5 p.m. PST.

Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.

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global marketing and advertising: understanding cultural paradoxes

Buy Cheap Global Marketing and Advertising: Understanding Cultural Paradoxes

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.

New and Continuing Features

• Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior
• Helps companies define cross cultural segments to better target consumers across cultures
• Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy
• Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications
• Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions

Instructor Resources on a password-protected Web site at www.sagepub.com/demooij3instr, includes discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and film clips available to qualified instructors by contacting SAGE Customer Care at 1-800-818-SAGE (7243) between 6 a.m. and 5 p.m. PST.

Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.

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the global manipulators

Buy Cheap The Global Manipulators


Published in the UK by Pentacle Books in 1980, this book acquired a strong cult following and is hard to find in print.

The Global Manipulators was the first book to expose the Bilderberg Group and the Trilateral Commission.

It details how Eringer investigated these covert power groups, and what he uncovered........
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principles of macroeconomics: global financial crisis edition (with global economic crisis gec resource center printed access card)

Buy Cheap Principles of Macroeconomics: Global Financial Crisis Edition (with Global Economic Crisis GEC Resource Center Printed Access Card)


Gain a better understanding of today's global financial crisis, its possible causes and potential consequences with the thoroughly revised PRINCIPLES OF MACROECONOMICS, 6E: GLOBAL FINANCIAL CRISIS EDITION by accomplished economic expert John B. Taylor and co-author Akila Weerapana. Completely updated chapters focus on the latest information regarding monetary policy (Ch. 15), economic fluctuations, money and inflation, and capital and financial markets. As former Undersecretary of the Treasury for International Affairs and one of the most respected voices in economics, author John Taylor provide usnique insights into today's issues. Updated graphs, figures, and popular learning features present the latest issues, including coverage of the Obama Administration. This clearly written text continues to offer concise yet thorough coverage of current economic theories with refreshing examples, engaging applications, and Aplia, the leading homework solution. Ensure your understanding of economic developments as they happen with PRINCIPLES OF MACROECONOMICS, 6E: GLOBAL FINANCIAL CRISIS EDITION........
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global issues: selections from cq researcher, 2010 edition

Buy Cheap Global Issues: Selections from CQ Researcher, 2010 Edition

Will Obama’s attempts at nuclear disarmament make the world safer? Is the economic recession leading to a new era of “deglobalization?”

In this updated reader, CQ Researcher reporters delve into sixteen contemporary policy issues compiling an in-depth look at today’s most important questions, ranging from the developing world and human rights to climate change and terrorism. Each thorough and balanced report identifies the key players, explores what’s at stake, and offers necessary background and insight to understand how past and current developments impact the future of each issue.

Each chapter also includes the following special features to aid student learning and start classroom discussion:
• pro/con box that examines two competing sides of a single issue question;
• detailed chronology;
• annotated bibliography and Web resources; as well as
• photos, charts, graphs, and maps.

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global issues: selections from cq researcher, 2010 edition

Buy Cheap Global Issues: Selections from CQ Researcher, 2010 Edition

Will Obama’s attempts at nuclear disarmament make the world safer? Is the economic recession leading to a new era of “deglobalization?”

In this updated reader, CQ Researcher reporters delve into sixteen contemporary policy issues compiling an in-depth look at today’s most important questions, ranging from the developing world and human rights to climate change and terrorism. Each thorough and balanced report identifies the key players, explores what’s at stake, and offers necessary background and insight to understand how past and current developments impact the future of each issue.

Each chapter also includes the following special features to aid student learning and start classroom discussion:
• pro/con box that examines two competing sides of a single issue question;
• detailed chronology;
• annotated bibliography and Web resources; as well as
• photos, charts, graphs, and maps.

.......
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redefining global strategy: crossing borders in a world where differences still matter

Buy Cheap Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

· Tracking the implications of particular border-crossing moves for your company’s ability to create value.

· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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the era of uncertainty: global investment strategies for inflation, deflation, and the middle ground

Buy Cheap The Era of Uncertainty: Global Investment Strategies for Inflation, Deflation, and the Middle Ground


Macroeconomic Investment Strategies for an Era of Economic Uncertainty

“Over the years, François’ insightful analyses of the business cycle has led to market calls that have both benefitted investors on the upside and (more important to many) protected them from losses on the downside. François’ incredible track record in successfully interpreting the trends that can be found in leading indicators and other macroeconomic data have also led to his well deserved reputation as an expert in sector rotation - providing investors on both the long and short side of the market opportunities to profit from his ideas. In my opinion, his most important and influential macro prediction to date was his call in the middle of the last decade when he predicted that the worst housing crisis in American history would soon be upon us, and that it would have far-ranging implications for both the global economy and world financial markets.”

From the foreword by Robert Doll, Vice Chairman & CIO of Global Equities, Blackrock Advisors, LLC

“François Trahan is an insightful observer and student of market forces. His research has identified key drivers of stock market performance over decades in various cycles of inflation, credit growth, and economic developments. In his new book, François tries to sort out and explain for market participants the dynamics that brought us to this point and what he sees as the future path of economic and market developments. It is an essential read for anyone participating in or interested in the stock market.”

Robert Soros, Chairman, Soros Fund Management

“The Era of Uncertainty is terrific. It challenges conventional Wall Street wisdom, gives investors the necessary tools to successfully navigate the new world order and has policy prescriptions to get the U.S. economy on the right track.”

Consuelo Mack, Anchor & Managing Editor, Consuelo Mack WealthTrack

“Valuation is not everything. An important lesson from the global financial crisis is that macro matters. In The Era of Uncertainty, François Trahan and Katharine Krantz show how macroeconomic analysis can be incorporated into the investment process and provide a road map for investing in the difficult times ahead.”

Edward Chancellor, Author of Devil Take the Hindmost: A History of Financial Speculation and member of GMO's Asset Allocation team

“François consistently sets a high bar for strategist and thought leaders in the markets, and I can safely say he’s done it yet again with this book.  Always insightful, and willing to challenge the ‘stale’ thinking of the establishment on The Street, François' thoughts and analysis are appropriate for anyone who cares not only about markets, but the future of our world.”

Jeff deGraaf, Chairman, Renaissance Macro Research, LLC

With macro forces governing the post-credit crisis world, and most likely to remain dominant for some time to come, the power of the business cycle is once again in the spotlight. In this type of environment, stock picking will have far less impact on portfolio returns than getting the "big picture" right. And using the last twenty years as a playbook will prove costly to investors.

The Era of Uncertainty provides a new way of thinking about investing in a dynamic, macro-driven world. In it, François Trahan and Katherine Krantz discuss the importance of macroeconomic perspectives in an unstable global economy.  They go on to cover three possible future scenarios: inflation, deflation, or the middle ground. With each scenario the authors discusses the likely causes and consequences as well as the best strategies for investing profitably.

• Draws on the experiences of prior credit-driven deleveraging cycles..........
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global business 2009 update

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Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment........
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zombie capitalism: global crisis and the relevance of marx

Buy Cheap Zombie Capitalism: Global Crisis and the Relevance of Marx

"Zombie Capitalism is both timely and hugely valuable. . . . This book is an essential read."—Socialist Review

While for most mainstream commentators the financial crisis that opened in 2007 signaled the failure of regulation and accountability, Chris Harman describes the ongoing economic turmoil as a byproduct of capitalism's inability to consider anything but the bottom line.

Chris Harman (1942–2009) was the editor of International Socialism and the author of numerous books, including A People's History of the World (Verso Books).

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comparative health systems: global perspectives

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In An Increasingly Globalized Society, A Clear Understanding Of International Healthcare Systems Is A Fundamental Step Toward Improving The Quality Of Health And Healthcare Systems In The United States And Abroad. Comparative Health Systems: Global Perspectives Explores The Health Systems Of 17 Countries Through Comparative Study. Using A Consistent Framework, The Chapters Offer An Overview Of Each Country S History, Geography, Government, And Economy, As Well As A Detailed Analysis Of The Country S Healthcare System Facilities, Workforce, Technology, Cost, Quality, And Access. Current And Emerging Issues Are Also Explored. The Book Concludes With A Look At The Changing U.S. Healthcare System And The Global Challenges And Opportunities For Health. Ideal For Courses In Global Health, International Affairs, Health Administration, And Public Health, This Innovative Text Challenges Its Readers To Reflect Deeply About How Health Care Is Organized And Delivered. Key Features: Each Chapter Follows A Consistent Framework To Allow The Reader To Easily Compare And Contrast The Divergent Systems Of Various Countries. Chapter Contributors Are Scholars And Experts From Countries Including Canada, India, Japan, Nigeria, Germany, Australia, Mexico, The United States, And More. A Forthcoming Companion Website Will Feature Interactive Student Resources To Further Enhance Learning As Well As Resources For The Instructor Including An Instructor's Manual, Test Bank, Powerpoint Slides........
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comparative health systems: global perspectives

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In An Increasingly Globalized Society, A Clear Understanding Of International Healthcare Systems Is A Fundamental Step Toward Improving The Quality Of Health And Healthcare Systems In The United States And Abroad. Comparative Health Systems: Global Perspectives Explores The Health Systems Of 17 Countries Through Comparative Study. Using A Consistent Framework, The Chapters Offer An Overview Of Each Country S History, Geography, Government, And Economy, As Well As A Detailed Analysis Of The Country S Healthcare System Facilities, Workforce, Technology, Cost, Quality, And Access. Current And Emerging Issues Are Also Explored. The Book Concludes With A Look At The Changing U.S. Healthcare System And The Global Challenges And Opportunities For Health. Ideal For Courses In Global Health, International Affairs, Health Administration, And Public Health, This Innovative Text Challenges Its Readers To Reflect Deeply About How Health Care Is Organized And Delivered. Key Features: Each Chapter Follows A Consistent Framework To Allow The Reader To Easily Compare And Contrast The Divergent Systems Of Various Countries. Chapter Contributors Are Scholars And Experts From Countries Including Canada, India, Japan, Nigeria, Germany, Australia, Mexico, The United States, And More. A Forthcoming Companion Website Will Feature Interactive Student Resources To Further Enhance Learning As Well As Resources For The Instructor Including An Instructor's Manual, Test Bank, Powerpoint Slides........
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challenging global inequality: development theory and practice in the 21st century

Buy Cheap Challenging Global Inequality: Development Theory and Practice in the 21st Century

This major new text provides systematic coverage of classical and more recent theoretical approaches to inequality and poverty, as well as a thorough assessment of development in the twentieth century and its prospects for the twenty-first. Taking full account of the impact of globalization, US hegemony, and the challenges of environmental sustainability and community participation, it sets out a range of alternative views, models and paths for development from the UN's Millennium Development Goals to their radical critics.

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challenging global inequality: development theory and practice in the 21st century

Buy Cheap Challenging Global Inequality: Development Theory and Practice in the 21st Century

This major new text provides systematic coverage of classical and more recent theoretical approaches to inequality and poverty, as well as a thorough assessment of development in the twentieth century and its prospects for the twenty-first. Taking full account of the impact of globalization, US hegemony, and the challenges of environmental sustainability and community participation, it sets out a range of alternative views, models and paths for development from the UN's Millennium Development Goals to their radical critics.

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understanding global cultures: metaphorical journeys through 29 nations, clusters of nations, continents, and diversity

Buy Cheap Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity


“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.”
-Thunderbird International Business Review (2002)

In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.

New and Continuing Features:

• Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions
• Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany)
• Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter
• Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck
• Highlights religious and ethnic diversity throughout

Ancillaries
Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site.

Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.

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understanding global cultures: metaphorical journeys through 29 nations, clusters of nations, continents, and diversity

Buy Cheap Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity


“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.”
-Thunderbird International Business Review (2002)

In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.

New and Continuing Features:

• Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions
• Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany)
• Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter
• Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck
• Highlights religious and ethnic diversity throughout

Ancillaries
Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site.

Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.

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global shift, sixth edition: mapping the changing contours of the world economy (global shift: mapping the changing contours)

Buy Cheap Global Shift, Sixth Edition: Mapping the Changing Contours of the World Economy (Global Shift: Mapping the Changing Contours)

Widely adopted throughout the world, this definitive text comprehensively examines how the global economy works and its effects on people and places. Peter Dicken provides a balanced yet critical analysis of globalization processes and debates. The text synthesizes a wealth of data on production, distribution, consumption, and innovation, including detailed case studies of key global industries. Students learn how the global economic map is being shaped and reshaped by dynamic interactions among transnational corporations, states, consumers, labor, and civil society organizations. Useful features include nearly 250 quick-reference figures and tables. The companion website offers PowerPoint slides of the figures and tables, additional case studies and questions, annotated Web links, and more.

 

New to This Edition

*Revised throughout to incorporate the latest ideas in the field; gives increased attention to global production networks as a major organizing principle.

*Addresses the current global financial crisis.

*Chapter on environmental impacts of global production networks.

*Case study chapter on the extractive industries.

*Fully updated empirical data; additional maps and charts.

 

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global business today

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Charles Hill’s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader........
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global business today

Buy Cheap Global Business Today


Charles Hill’s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it focuses on managerial implications, (5) it makes important theories accessible and interesting to students, and (6) it incorporates ancillary resources that enliven the text and make it easier to teach.

The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT – so much so that the writing has become Charles Hill’s trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader........
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friction: an ethnography of global connection

Buy Cheap Friction: An Ethnography of Global Connection

A wheel turns because of its encounter with the surface of the road; spinning in the air it goes nowhere. Rubbing two sticks together produces heat and light; one stick alone is just a stick. In both cases, it is friction that produces movement, action, effect. Challenging the widespread view that globalization invariably signifies a "clash" of cultures, anthropologist Anna Tsing here develops friction in its place as a metaphor for the diverse and conflicting social interactions that make up our contemporary world.

She focuses on one particular "zone of awkward engagement"--the rainforests of Indonesia--where in the 1980s and the 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, a province, or a nation, the social drama of the Indonesian rainforest includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, UN funding agencies, mountaineers, village elders, and urban students, among others--all combining in unpredictable, messy misunderstandings, but misunderstandings that sometimes work out.

Providing a portfolio of methods to study global interconnections, Tsing shows how curious and creative cultural differences are in the grip of worldly encounter, and how much is overlooked in contemporary theories of the global.

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