Buy Cheap Understanding the Contemporary Caribbean (Understanding: Introductions to the States and Regions of the Contemporary World)
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Showing posts with label understanding. Show all posts
Showing posts with label understanding. Show all posts
Sunday, January 15, 2012
understanding the contemporary caribbean (understanding: introductions to the states and regions of the contemporary world)
understanding the contemporary caribbean (understanding: introductions to the states and regions of the contemporary world)
Buy Cheap Understanding the Contemporary Caribbean (Understanding: Introductions to the States and Regions of the Contemporary World)
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global marketing and advertising: understanding cultural paradoxes
Buy Cheap Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.
New and Continuing Features
- Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior
- Helps companies define cross cultural segments to better target consumers across cultures
- Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy
- Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications
- Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions
Instructor Resources on a password-protected Web site at www.sagepub.com/demooij3instr, includes discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and film clips available to qualified instructors by contacting SAGE Customer Care at 1-800-818-SAGE (7243) between 6 a.m. and 5 p.m. PST.
Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.
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See more technical detailsintelligent network video: understanding modern video surveillance systems
Buy Cheap Intelligent Network Video: Understanding Modern Video Surveillance Systems
Offering ready access to the security industry’s cutting-edge digital future, Intelligent Network Video provides the first complete reference for all those involved with developing, implementing, and maintaining the latest surveillance systems. Pioneering expert Fredrik Nilsson explains how IP-based video surveillance systems provide better image quality, and a more scalable and flexible system at lower cost. A complete and practical reference for all those in the field, this volume:
- Describes all components relevant to modern IP video surveillance systems
- Provides in-depth information about image, audio, networking, and compression technologies
- Discusses intelligent video architectures and applications
- Offers a comprehensive checklist for those designing a network video system, as well as a systems design tool on DVD
Nilsson guides readers through a well-organized tour of the building blocks of modern video surveillance systems, including network cameras, video encoders, storage, servers, sensors, and video management. From there, he explains intelligent video, looking at the architectures and typical applications associated with this exciting technology. Taking a hands-on approach that meets the needs of those working in the industry, this timely volume, illustrated with more than 300 color photos, supplies readers with a deeper understanding of how surveillance technology has developed and, through application, demonstrates why its future is all about intelligent network video.
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See more technical detailsglobal marketing and advertising: understanding cultural paradoxes
Buy Cheap Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications.
New and Continuing Features
- Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior
- Helps companies define cross cultural segments to better target consumers across cultures
- Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy
- Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications
- Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions
Instructor Resources on a password-protected Web site at www.sagepub.com/demooij3instr, includes discussion questions, PowerPoint slides, illustrations from the book, sample test questions, and film clips available to qualified instructors by contacting SAGE Customer Care at 1-800-818-SAGE (7243) between 6 a.m. and 5 p.m. PST.
Global Marketing and Advertising is intended for use in courses in International or Global Marketing and International or Global Advertising, and is also a valuable resource for practitioners in global marketing departments of global companies and advertising agencies.
Readmore
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See more technical detailsmanaging for the environment: understanding the legal, organizational, and policy challenges (jossey-bass nonprofit & public management series)
Buy Cheap Managing for the Environment: Understanding the Legal, Organizational, and Policy Challenges (Jossey-Bass Nonprofit & Public Management Series)
Named Best Book in Public and Nonprofit Management, 1999-2000
Academy of Management
Named Best Book in Environmental Management, 1999
American Society for Public Administration
Leaking landfills, oil contamination, illegal waste disposal, and pervasive air pollution . . . Today's managers and policy makers face a multitude of environmental challenges, choices, and opportunities. Some work in the public or private sectors. Some are regulators or regulated. Whether they are environmental specialists or not, managers must understand scientifically complex environmental mandates and shifting ambiguities in order to address them proactively. They must not only cultivate organizational awareness of environmental values, but also remain committed to engaging in these values.
The authors of Managing for the Environment draw from their extensive managing, consulting, and research experiences to give managers, elected officials, students, and concerned citizens the tools they need to address environmental issues effectively.
Authoritative, insightful, and the first of its kind to take a strategic management view, this book:
* Describes current issues and trends in environmental affairs, including sustainable development, risk-based priority setting, managing for results, market incentives, and environmental justice
* Explains what readers should know about environmental laws and their implementation
* Shows how managers can incorporate environmental management concepts into their organizations' thinking by linking strategies, structures, and informational systems
* Offers strategies for overcoming the political, economic, and organizational obstacles to doing so
* Provides methods for understanding, defining, and communicating environmental risks and responses to employees, the media, and communities
* Presents constructive conflict resolution strategies for handling difficult environmental disputes.......
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See more technical detailsunderstanding modern money:the key to full employment and price stability
Buy Cheap Understanding Modern Money:The Key to Full Employment and Price Stability
In this innovative and very practical book, Randall Wray argues that full employment and price stability are not the incompatible goals that current economic theory and policy assume. Indeed, he advances a policy that would generate true, full employment while simultaneously ensuring an even greater degree of price stability than has been achieved in the 1990s........
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Saturday, January 14, 2012
understanding global cultures: metaphorical journeys through 29 nations, clusters of nations, continents, and diversity
Buy Cheap Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity
“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.â€
-Thunderbird International Business Review (2002)
In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.
New and Continuing Features:
- Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions
- Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany)
- Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter
- Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck
- Highlights religious and ethnic diversity throughout
Ancillaries
Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site.
Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.
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See more technical detailsunderstanding global cultures: metaphorical journeys through 29 nations, clusters of nations, continents, and diversity
Buy Cheap Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity
“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.â€
-Thunderbird International Business Review (2002)
In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.
New and Continuing Features:
- Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions
- Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany)
- Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter
- Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck
- Highlights religious and ethnic diversity throughout
Ancillaries
Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site.
Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.
Readmore
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See more technical detailsunderstanding development: theory and practice in the third world
Buy Cheap Understanding Development: Theory and Practice in the Third World
An introduction to the theory and practices of development in the third world, tracing the evolution of development theory over 40 years, and examining why so many of the benefits of development are still not shared by millions........
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See more technical detailsloose-leaf understanding business with connect plus
Buy Cheap Loose-leaf Understanding Business with Connect Plus
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See more technical detailsglobal political economy: understanding the international economic order
Buy Cheap Global Political Economy: Understanding the International Economic Order
This book is the eagerly awaited successor to Robert Gilpin's 1987 The Political Economy of International Relations, the classic statement of the field of international political economy that continues to command the attention of students, researchers, and policymakers. The world economy and political system have changed dramatically since the 1987 book was published. The end of the Cold War has unleashed new economic and political forces, and new regionalisms have emerged. Computing power is increasingly an impetus to the world economy, and technological developments have changed and are changing almost every aspect of contemporary economic affairs. Gilpin's Global Political Economy considers each of these developments. Reflecting a lifetime of scholarship, it offers a masterful survey of the approaches that have been used to understand international economic relations and the problems faced in the new economy.
Gilpin focuses on the powerful economic, political, and technological forces that have transformed the world. He gives particular attention to economic globalization, its real and alleged implications for economic affairs, and the degree to which its nature, extent, and significance have been exaggerated and misunderstood. Moreover, he demonstrates that national policies and domestic economies remain the most critical determinants of economic affairs. The book also stresses the importance of economic regionalism, multinational corporations, and financial upheavals.
Gilpin integrates economic and political analysis in his discussion of "global political economy." He employs the conventional theory of international trade, insights from the theory of industrial organization, and endogenous growth theory. In addition, ideas from political science, history, and other disciplines are employed to enrich understanding of the new international economic order. This wide-ranging book is destined to become a landmark in the field.
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See more technical detailsloose-leaf understanding business with connect plus
Buy Cheap Loose-leaf Understanding Business with Connect Plus
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Technical Details
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