Buy Cheap Power Hungry: The Myths of "Green" Energy and the Real Fuels of the Future
The promise of "green jobs" and a "clean energy future" has roused the masses. But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannot--and will not--quit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.
Fueling our society requires that we make good decisions and smart investments based on facts. In Power Hungry, Bryce crushes a phalanx of energy myths, showing why renewables are not green, carbon capture and sequestration won't work, and even--surprise!--that the U.S. is leading the world in energy efficiency. Power Hungry delivers a clear-eyed view of what's needed to transform the gargantuan global energy sector.
Buy Cheap The Myths of Innovation In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.
You'll have fun while you learn:
* Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.
"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things
"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)
"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com
"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum
"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
Buy Cheap The Myths of Innovation In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.
You'll have fun while you learn:
* Where ideas come from * The true history of history * Why most people don't like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback)
Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.
"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things
"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)
"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com
"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum
"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
