the power of foursquare: 7 innovative ways to get your customers to check in wherever they are

Buy Cheap The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Connect with Your Customers. Anytime. Anywhere.

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare.

You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:

• The American Red Cross
• Jimmy Choo, London
• Chili’s Grill & Bar
• Bravo
• NASA
• RadioShack

Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.

Praise for The Power of foursquare

“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
—DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR

“In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
—MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group

“Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
—NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day

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the power of foursquare: 7 innovative ways to get your customers to check in wherever they are

Buy Cheap The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Connect with Your Customers. Anytime. Anywhere.

One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?

Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.

Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare.

You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including:

• The American Red Cross
• Jimmy Choo, London
• Chili’s Grill & Bar
• Bravo
• NASA
• RadioShack

Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most.

Praise for The Power of foursquare

“The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!”
—DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR

“In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.”
—MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group

“Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!”
—NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day

.......
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the oligarchs: wealth and power in the new russia

Buy Cheap The Oligarchs: Wealth And Power In The New Russia

In this saga of brilliant triumphs and magnificent failures, David E. Hoffman, the former Moscow bureau chief for the Washington Post, sheds light on the hidden lives of Russia’s most feared power brokers: the oligarchs. Focusing on six of these ruthless men— Alexander Smolensky, Yuri Luzhkov, Anatoly Chubais, Mikhail Khodorkovsky, Boris Berezovsky, and Vladimir Gusinsky—Hoffman shows how a rapacious, unruly capitalism was born out of the ashes of Soviet communism.

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the shackled continent: power, corruption, and african lives

Buy Cheap The Shackled Continent: Power, Corruption, and African Lives


A former Africa editor for The Economist, Robert Guest addresses the troubled continent's thorniest problems: war, AIDS, and above all, poverty. Newly updated with a preface that considers political and economic developments of the past six years, The Shackled Continent is engrossing, highly readable, and as entertaining as it is tragic.

Guest pulls the veil off the corruption and intrigue that cripple so many African nations, posing a provocative theory that Africans have been impoverished largely by their own leaders' abuses of power. From the minefields of Angola to the barren wheat fields of Zimbabwe, Guest gathers startling evidence of the misery African leaders have inflicted on their people. But he finds elusive success stories and examples of the resilience and resourcefulness of individual Africans, too; from these, he draws hope that the continent will eventually prosper. Guest offers choices both commonsense and controversial for Africans and for those in the West who wish Africa well........

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asian godfathers: money and power in hong kong and southeast asia

Buy Cheap Asian Godfathers: Money and Power in Hong Kong and Southeast Asia

Few groups are more secretive than the Asian “godfathers,” the tiny group of obscenely wealthy businessmen who control the economic fates of Singapore, Malaysia, Thailand, Indonesia, Hong Kong, and the Philippines. Mysterious, shrewd, and ruthless, these tycoons represented eight of the twenty-five wealthiest people on the planet in the 1990s and they continue to command multibillion-dollar personal fortunes, controlling everything from banking and real estate to shipping and gambling—yet their names would not be familiar to regular readers of The Wall Street Journal. Who are they and how do they do it? That is the question Joe Studwell, author of the acclaimed book The China Dream, answers in this incisive behind-the-scenes exploration of the outsize figures behind the veil. Studwell has spent fifteen years as a reporter in the region and uses his unprecedented access to paint intimate and revealing portraits of the godfathers—who they really are and how they make, build, and maintain their fortunes. Asian Godfathers is an explosive book that lifts the curtain on a world of staggering secrecy and hypocrisy and reveals—for the first time—who the leaders of one of the world’s most important and tumultuous markets really are.

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economics unmasked: from power and greed to compassion and the common good

Buy Cheap Economics Unmasked: From Power and Greed to Compassion and the Common Good


The economic system under which we live not only forces the great majority of humankind to live their lives in indignity and poverty; it also threatens all forms of life - indeed life itself. Economics Unmasked presents a cogent critique of the dominant economic system in order to help transform our society into one in which all forms of life will be protected. The first part of this book is devoted to showing that the theoretical constructions that have been selected, work mainly to bring about injustice. The second part is concerned with what should be the foundations of a new economics where justice, human dignity, compassion and reverence for life must be the guiding values........
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power hungry: the myths of

Buy Cheap Power Hungry: The Myths of "Green" Energy and the Real Fuels of the Future

The promise of "green jobs" and a "clean energy future" has roused the masses. But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannot--and will not--quit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.

Fueling our society requires that we make good decisions and smart investments based on facts. In Power Hungry, Bryce crushes a phalanx of energy myths, showing why renewables are not green, carbon capture and sequestration won't work, and even--surprise!--that the U.S. is leading the world in energy efficiency. Power Hungry delivers a clear-eyed view of what's needed to transform the gargantuan global energy sector.

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man, economy, and state with power and market: the scholar\'s edition (lvmi)

Buy Cheap Man, Economy, and State with Power and Market: The Scholar's Edition (LvMI)


New Edition, with new introduction!

Murray N. Rothbard's great treatise Man, Economy, and State and its complementary text Power and Market, are here combined into a single edition as they were written to be. It provides a sweeping presentation of Austrian economic theory, a reconstruction of many aspects of that theory, a rigorous criticism of alternative schools, and an inspiring look at a science of liberty that concerns nearly everything and should concern everyone.

The Mises Institute's new edition of Man Economy, and State, united with its formerly sundered companion volume Power and Market, is a landmark in the history of the Institute. It takes this book out of the category of underground classic and raises it up to its proper status as one of the great economic treatises of all time, a book that is essential for anyone seeking a robust economic education.

The captivating new introduction by Professor Joseph Salerno that frames up the Rothbardian contribution in a completely new way, and reassesses the place of this book in the history of economic thought. In Salerno's view, Rothbard was not attempting to write a distinctively "Austrian" book but rather a comprehensive treatise on economics that eschewed the Keynesian and positivist corruptions. This is what accounts for its extraordinarily logical structure and depth. That it would later be called Austrian is only due to the long-lasting nature of the corruptions of economics that Rothbard tried to correct.

For years, the Mises Institute has kept it in print and sold thousands of copies in a nice paperback version. Then we decided to take a big step and put out an edition worthy of this great treatise. It is the Scholar's Edition of Man, Economy, and State — an edition that immediately became definitive and used throughout the world. The index is huge and comprehensive.

Students have used this book for decades as the intellectual foil for what they have been required to learning from conventional economics classes. In many ways, it has built the Austrian school in the generation that followed Mises. It was Rothbard who polished the Austrian contribution to theory and wove it together with a full-scale philosophy of political ethics that inspired the generation of the Austrian revival, and continues to fuel its growth and development today.

From Rothbard, we learn that economics is the science that deals with the rise and fall of civilization, the advancement and retrenchment of human development, the feeding and healing of the multitudes, and the question of whether human affairs are dominated by cooperation or violence.

Economics in Rothbard's wonderful book emerges as the beautiful logic of that underlies human action in a world of scarcity, the lens on how exchange makes it possible for people to cooperate toward their mutual betterment. We see how money facilitates this, and allows for calculation over time that permits capital to expand and investment to take place. We see how entrepreneurship, based on real judgments and risk taking, is the driving force of the market.

What's striking is how this remarkable book has lived in the shadows for so long. It began as a guide to Human Action, and it swelled into a treatise in its own right. Rothbard worked many years on the book, even as he was completing his PhD at Columbia University.

To Search for Mises Institute titles, enter a keyword and LvMI (short for Ludwig von Mises Institute); e.g., Depression LvMI.......
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the tragedy of great power politics

Buy Cheap The Tragedy of Great Power Politics

"A superb book....Mearsheimer has made a significant contribution to our understanding of the behavior of great powers."—The National Interest, Barry R. Posen

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian. To Mearsheimer, great power politics are tragic because the anarchy of the international system requires states to seek dominance at one another's expense, dooming even peaceful nations to a relentless power struggle. Mearsheimer illuminates his theory of offensive realism through a sweeping survey of modern great power struggles and reflects on the bleak prospects for peace in Europe and northeast Asia, arguing that the United States's security competition with a rising China will intensify regardless of "engagement" policies. "This is the definitive work on offensive realism."—Choice.......
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- ISBN13: 9780393323962
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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the tragedy of great power politics

Buy Cheap The Tragedy of Great Power Politics

"A superb book....Mearsheimer has made a significant contribution to our understanding of the behavior of great powers."—The National Interest, Barry R. Posen

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian. To Mearsheimer, great power politics are tragic because the anarchy of the international system requires states to seek dominance at one another's expense, dooming even peaceful nations to a relentless power struggle. Mearsheimer illuminates his theory of offensive realism through a sweeping survey of modern great power struggles and reflects on the bleak prospects for peace in Europe and northeast Asia, arguing that the United States's security competition with a rising China will intensify regardless of "engagement" policies. "This is the definitive work on offensive realism."—Choice.......
Readmore

Technical Details

- ISBN13: 9780393323962
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
See more technical details

buying power: a history of consumer activism in america

Buy Cheap Buying Power: A History of Consumer Activism in America

Far from ephemeral consumer trends, buying green and avoiding sweatshop-made clothing represent the most recent points on a centuries-long continuum of American consumer activism. A sweeping and definitive history of this political tradition, Buying Power traces its lineage back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon.

             Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, a range of contemporary boycotts, and emerging movements like fair trade and slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman emphasizes both change and continuity in the long tradition of consumer activism. In the process, he illuminates moments when its multifaceted trajectory intersected with fights for political and civil rights. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

            A powerful corrective to the notion that a consumer society degrades and diminishes its citizenry, Buying Power provides a new lens through which to view the history of the United States.

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buying power: a history of consumer activism in america

Buy Cheap Buying Power: A History of Consumer Activism in America

Far from ephemeral consumer trends, buying green and avoiding sweatshop-made clothing represent the most recent points on a centuries-long continuum of American consumer activism. A sweeping and definitive history of this political tradition, Buying Power traces its lineage back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon.

             Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, a range of contemporary boycotts, and emerging movements like fair trade and slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman emphasizes both change and continuity in the long tradition of consumer activism. In the process, he illuminates moments when its multifaceted trajectory intersected with fights for political and civil rights. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

            A powerful corrective to the notion that a consumer society degrades and diminishes its citizenry, Buying Power provides a new lens through which to view the history of the United States.

.......
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money and power: how goldman sachs came to rule the world

Buy Cheap Money and Power: How Goldman Sachs Came to Rule the World

From the bestselling, prize-winning author of HOUSE OF CARDS, a revelatory history of Goldman Sachs, the most dominant, controversial and feared investment bank in the world 
 
Goldman Sachs has always projected an image of being better than its competitors. The firm—buttressed by an aggressive and sophisticated PR machine—often boasts of "The Goldman Way," a business model predicated on hiring the most talented people, indoctrinating them in a corporate culture of “the greater good,” and honoring the 14 Principles, the first of which is "Our clients' interests always come first."
 
But there is another way of viewing Goldman -- a secretive money-making machine that has straddled the line between conflict-of-interest and legitimate deal-making for decades; a firm that has exerted undue influence over government since the early part of the 20th century; a workplace rife with brutal power struggles; a Wall Street titan whose clever bet against the mortgage market in 2007 -- a bet not revealed to its clients -- may have made the Great Recession worse.
 
The firm has also shown a remarkable ability to weather financial crises, congressional, federal and SEC investigations, and numerous lawsuits, all with its reputation and enormous profits intact.  By reading thousands of pages of government documents and conducting over 100 interviews, including those with clients, competitors, regulators, current and former Goldman employees (as well as the six living men who have run Goldman), Cohan has constructed a vivid narrative that looks behind the veil of secrecy to reveal how Goldman has become so profitable, and so powerful.
 
 
William D. Cohan is the author of the New York Times bestsellers House of Cards and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award.  He writes frequently for Vanity Fair, The New York Times, The Financial Times, Fortune, The Atlantic, and the Washington Post.  A former investment banker, Cohan is a graduate of Duke University, Columbia University’s School of Journalism and Graduate School of Business.

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black power: strategies for achieving and utilizing power in america

Buy Cheap Black Power: Strategies For Achieving And Utilizing Power In America


What is power and why don't Blacks in America Have it? African Americans asked for it in the 50's. They demanded it in the 60's. It's now the 21 century and blacks are as bad off now and in some metrics worse than they were fifty years ago........
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